- Tel:
- Email: tzuchia@scut.edu.cn
- Office Location: Room 519, Building 37
- Research Direction:
Profile
Xiaodong Li, Ph.D. in Management, is currently a Research Assistant Professor at the School of Business Administration, South China University of Technology. He obtained his doctorate from the School of Business, Sun Yat-sen University. His research interests include Artificial Intelligence and Digital Innovation, Open and User Innovation, and Digital Technology and Innovation Management. In recent years, his work has focused on topics such as digital technologies (e.g., AI), user-driven innovation models, and collaborative innovation mechanisms in digital platforms, with a particular emphasis on how AI and other digital technologies drive digital product innovation and organizational adaptive transformation.
He has strong data analysis and research skills, proficient in Python, Stata, R, and MATLAB, and is experienced in econometric analysis, machine learning, text analysis, and case study methods. He has published several papers in leading Chinese and international journals and conferences, including China Industrial Economics, Information Systems Journal, Journal of Business Research, Journal of Organizational and End User Computing, and PACIS. He has also participated in multiple national and provincial research projects, gaining solid experience in both academic research and teamwork. Beyond theoretical research, Dr. Li also possesses extensive industry research and cross-disciplinary practice experience. He has collaborated with and conducted field studies in companies such as Midea Group, Lianjia Group, Suofeiya Home Collection Co.Ltd, SpringRay Co., Guiguzi Technology, and Duoyi Co.
Education
[1] Sun Yat-sen University, Ph.D. in Business Administration, Sep 2020 – Dec 2024
[2] Sun Yat-sen University, M.A. in Business Administration, Sep 2018 – Dec 2020
[3] Central South University, B.Eng. in Mineral Processing Engineering (Experimental Class Program), Sep 2011 – Jun 2015
Admission Information
Work Experience
Social Position
Serves as an anonymous reviewer for journals including Journal of the Academy of Marketing Science, Journal of Business Research, Information Systems Journal, Journal of Retailing and Consumer Services, as well as China Industrial Economics and Nankai Business Review.
Research Field
[1] Artificial Intelligence and 3D Printing
[2] Digital Technology and Innovation Management
[3] Business Intelligence and Information Management
[4] Innovation and Entrepreneurship Management
Open Course
Research Project
[1] Postdoctoral Fellowship Program of CPSF, Principal Investigator, Ongoing, Mar 2025 – Dec 2027
[2] National Natural Science Foundation of China (General Program), Key Participant, Ongoing, Jan 2026 – Dec 2030
[3] Natural Science Foundation of Guangdong, China (General Program), Key Participant, Ongoing, Jan 2024 – Dec 2026
[4] National Natural Science Foundation of China (Key Program), Participant, Ongoing, Jan 2021 – Dec 2025
[5] National Natural Science Foundation of China (Key Program), Key Participant, Completed, Jan 2018 – Dec 2022
Thesis
- Zhenghao Xia, Yangsong Hu, Xiaodong Li, Kang Xie, Jinghua Xiao,Reflecting the impact of customer participation in digital era: The role of data analytics capability and organization coupling,International Journal of Information Management,2026
- Zhenghao Xia, Xiaodong Li, Kang Xie, Jinghua Xiao,Can Digital Technology Use Stimulate User Potential Creativity to Enhance Digital Product Innovation Performance?,Information Systems Journal,2025
- Xiaodong Li, Zhenghao Xia,How Does User Participation Mode of “User-led” and “Firm-led” Realize Product Innovation?,Journal of Business Research,2025
- Zhenghao Xia, Daniel Chen, Kang Xie, Bo Zou, Jinghua Xiao,User Potential Creativity: Concept, Measurement, and Organizational Adaptive Change,Journal of Organizational and End User Computing,2025
- 谢康, 李晓东, 夏正豪, 邹波,用户潜在创造力对数字产品创新的影响——基于动机—机会—能力理论视角,中国工业经济,2024