李怡娜

个人简介

李怡娜，博士，香港中文大学博士后，华南理工大学工商管理学院教授。长期围绕绿色经济、数字化转型领域开展运营与供应链管理的前沿性和交叉性研究，取得了一系列具有开创性和影响力的成果。在Production and Operations Management、系统工程理论与实践等商科顶尖期刊发表论文90余篇，其中SCI/SSCI收录50余篇，商学院UTD顶刊论文2篇、ESI高被引论文6篇。SCI的H指数33。研究成果3次获省级哲学社会科学优秀成果奖(2025, 2021, 2015)。2021-2026年连续6年入选斯坦福“全球前2%顶尖科学家”年度科学影响力榜单，2026年入选“终身科学影响力”榜单。

李怡娜主持国家社科重点项目1项，国家自然科学基金3项，国家社科重大项目子课题1项，广东省及其他项目10余项。主持广东省研究生教育创新计划示范课程《运营管理》，华南理工大学研究生思政示范重点课程等教改项目。多份资政报告获中央、教育部及省级单位采纳。

讲授课程

博士生《高级实证研究：理论与方法》

学术型硕士生/MBA/MEM《运营管理》、《新兴技术与运营：案例与前沿研究》、《物流与供应链管理》

本科生《生产运作管理》(全英)、《供应链管理》

代表性成果

[1] Channel choice in live streaming commerce. Production and Operations Management (UTD24). 2024.

[2] Facilitating review information disclosure in the platform economy: Is more accurate always better?Production and Operations Management (UTD24). 2026.

[3] How AI-Generated summaries of reviews are reshaping E-commerce with competing retailers?IEEE Transactions on Engineering Management. 2026.

[4] Blessing or curse? The role of the influencer’s quality-price ratio constraint in live streaming e-commerce. Transportation Research Part E. 2025.

[5] Encroachment by a better-informed manufacturer. European Journal of Operational Research. 2023  (ABS 4星)

[6] Designing government subsidy schemes to promote the electric vehicle industry: A system dynamics model perspective. Transportation Research Part A: Policy and Practice. 2023.

[7] Subsidize farmers or bioenergy producer? The design of a government subsidy program for a bioenergy supply chain. Naval Research Logistics. 2021.

[8] The adoption of green practices by Chinese firms: Assessing the determinants and effects of top management championship. International Journal of Operations and Production Management. 2019 (ABS 4星). 

[9]   Strategic choice of sales channel and business model for the hotel supply chain. Journal of Retailing. 2018(ABS 4星).

[10] 直播匹配效应下企业渠道选择与退货服务策略研究. 系统工程理论与实践. 2026. 

专著章节

[1] John Z. Ni, Yina Li, Barbara Flynn. The importance of product recalls. Global Supply Chain Quality Management: Product Recalls, Global Impact and a Model for SCQM. Taylor & Francis Group, LLC Contributor Agreement. 2014

[2] Xiande Zhao, Yina Li, Barbara Flynn. The Chinese milk powder crisis. Global Supply Chain Quality Management: Product Recalls, Global Impact and a Model for SCQM. Taylor & Francis Group, LLC Contributor Agreement. 2014

[3] Xiande Zhao, Yina Li, Barbara Flynn, Stephen Ng. Impact of product recalls on shareholder wealth in China. Global Supply Chain Quality Management: Product Recalls, Global Impact and a Model for SCQM. Taylor & Francis Group, LLC Contributor Agreement. 2014

[4] Yina Li, Xuejun Xu, Fei Ye, Qian Wang. Flextronics Case Study:International Sourcing: Organizational Dilemmas. International Operations Management: Lessons in Global Business. ISBN 978-1-4094-0329-6. 2011